We match brands with their later life audiences
We are part of the new era where marketing mirrors the real world and represents the people that make up our diverse communities. We are here so to help brands connect authentically with their customers.
With first hand knowledge and experience of both the marketing landscape & modelling industry, we match casting agents, marketing agencies and brands source the right talent for their campaigns. Salt & Pepper Models is a talent representation agency with a focus on midlife and later-life models.
In our ageing population we believe midlife matters and seniors should be seen. Salt & Pepper Models is here to champion energetic and enthused mature models that want to show the world our later years can be fun, vibrant and colourful.
A diverse and inclusive community
At Salt and Pepper Models, you’ll find a library of real people. We aim to reflect the diversity of our communities in order to help bring brands closer to their customers. We represent real people that are new to modelling as well as seasoned career professionals. In their bios, you’ll read that many of those we represent have left successful commercial careers and bring with them a wealth of maturity and experience. Others have decades of industry experience and a passion to represent later life audiences, their energy and love of life.
Sustainability trumps consumption
With a distinct ambition to work closely with low-impact & sustainable brands, Salt & Pepper Models is an intentionally agile agency that treads lightly on our planet. We keep overheads low, work closely with a small number of creative partners, host casting days in existing studios and are not subject to the carbon footprint of running an expensive office.
We have a mindful and considered approach to business. On purpose, for purpose. And along with our Classic Men, Classic Women and Couple books are also building a book of Fresh Faces. A collective of young talent that are intentional with their choices and want to support brands that exist to make the world a better place. Slow fashion, disruptor brands and businesses with an eye of people and planet as well as profit, step this way!
Meet the co-founders
Johanna is a chartered marketer, with years of experience working in London advertising agencies and client-side as a Head of Marketing.
She has commissioned models and organised shoots and understands the value of good targeting in impactful marketing.
Johanna leads the commercial side of the business, oversees the
marketing and is the first port of call for clients.
Salt & Pepper Models was founded for brands that understand the value of engaging with later life audiences, through representation in their marketing.
Gregg came to modelling later in life and combines work as a senior model with his role in sports education.
