We believe the best is yet to come.
Age is no longer a barrier to an active mid-life career and with age, often comes the freedom to find new purpose and pursuits, to try new things. Here at Salt & Pepper Models we actively encourage creativity in later life which is why we went about purposefully setting up a modelling agency that specialises in representation of midlife and later life models. Some agencies use the term ‘classic’ but we prefer to say it as it is. We champion those who have come to modelling later in life and shout loud for age-positivity in marketing
We live in an ageing population and know that mid life & later life markets are lucrative for advertisers. With that in mind we work with casting agency, marketing agencies and brands who believe that using age-appropriate models in their marketing makes sense. We match seasoned models with clients who have purposeful and sustainable brands and who see the value in later life audiences.
Salt & Pepper Models has sustainable business practice at its heart.
Having experienced first hand commercial shoots where models have been flown in from around the world to work with ‘sustainable stylists’ and realising that there must be a better way, we first set about matching local models with local clients to help reduce the climate impact of the modelling industry. As we attracted the attention of models from further afield, so our client base has grown. While not always possible to fulfil a clients brief, we always take an environment first approach in proposing models for castings. We also actively seek to support brands that are planet positive, which exist to make the world a better place and that have visible Environmental & Social Governance policies in place. Fast fashion is not our bag, slow and sustainable fashion is. Our co-founder Johanna has recently been certified Carbon Literate as part of the Carbon Literacy Project by the Carbon Literacy Trust.
Salt & Pepper Models is a diverse and inclusive community.
Here you will find a ‘library of people’ and aim to reflect the range of people found in local communities in order to help bring brands closer to their customers. We represent real people as well as career professionals. Many of those we represent have left successful commercial careers, many have come to modelling later in life. Others have a wide and diverse range of industry experience. We invite people from all backgrounds and of all shapes and sizes to apply. Whether you have tall or short, curvy or sculpted, young in years or young at heart, you are welcome. We aim to represent a rainbow of real people that reflect the diversity of the communities in which we live and work.
Meet the co-founders.
Johanna is a chartered marketer, with many years experience working both agency side in London advertising agencies and client-side as a strategic marketing lead. She looks after marketing, bookings and the commercials.
Gregg came to modelling later in life and enjoys combining his work in education with a part-time career in modelling. He leads the studio casting days, oversees model recruitment and ensures models’ portfolios are up to date and current.
Welcome to Salt & Pepper Models, where classic, midlife and later life models are matched with brands to connect them to their customers and bring their campaigns to life.